Pheromones-The 20/20 Experiment
Perhaps the most famous sociological study to determine the effectiveness of pheromones with human sexual destination has been performed by ABC's primetime information program-20/20. Identical twins, a speed dating session, and pheromones were used to test the legitimacy of the claims made by various scent companies.
Set of single female twins (Sarah and Bridget) and a set of accessible men twins (Dave and Paul) were all told individually that they were going to go to a speed courting session and have an advantage over the rest of the participants-the use of human pheromones. Sarah and Gaga were given the actual pheromones before the dating session while Paul and Bridget were given a placebo.
- Each of the four participants engaged inside ten five-minute dates together with members of the opposite sex.
- The twins had been in the same way dressed and therefore should have had similar results.
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The twins who were given pheromones prior to the pace dating session-Sarah and Dave had significantly higher responses from the other unknowing participants than Bridget and Paul. Nine out of ten men wanted to notice Sarah again as opposed to only five men wanting to see her twin sister Bridget. Dave received five positive responses when compared with his brother Paul's success rate of six women.
These results confirm that implementing pheromones in this party did indeed give the edge to two of the fortunate identical twins. Stories in many cases are told of customers who report more touch through the opposite sex, eye contact, and being generally noticed when wearing pheromones.